John Rubinov, LMHC

John Rubinov is a licensed mental health counselor who focuses on helping people navigate stressful midlife transitions and other big life changes. He meets people where they are and aims to make sessions feel straightforward and practical. Conversations are direct but warm, with attention to what matters most now. John draws on about nine years of clinical experience in Florida. He uses a mix of approaches to help people manage anxiety, depression, addiction concerns, grief, and identity questions. Sessions often center on setting clear goals, trying small changes, and checking what helps in daily life. He often helps people work through issues around self-esteem, intimacy, career shifts, and compassion fatigue. He also supports those facing abandonment, aging concerns, neurodiversity-related questions, and relationship communication problems. People with questions about kink, sexual identity, and recovery from substance use can bring those topics into sessions. John blends client-centered listening with practical cognitive strategies and mindfulness exercises. That combination aims to reduce unhelpful thoughts, increase valued action, and build simple skills for coping. He treats each person as the expert in their life while offering tools that can make routine days easier. Sessions are offered in English, Hebrew, and Russian. International clients may be able to work together depending on scheduling. To begin, people use the Start Therapy button, complete a short matching questionnaire, and schedule according to the therapist's availability.

How specific approaches guide online work

Acceptance and Commitment Therapy (ACT) encourages people to clarify what matters most and take small steps toward those values while learning to notice unhelpful thoughts without getting stuck in them. Cognitive Behavioral Therapy (CBT) focuses on identifying thoughts and behaviors that keep problems going and testing simple changes to see what helps. Client-Centered Therapy centers on thoughtful, nonjudgmental listening that lets people set the pace and topics of work.

Finding the right approach is often a shared process. The therapist will work with the person to match methods to their goals, needs, and daily life. That might mean trying a mindfulness exercise for stress one week and a behavioral experiment for anxiety the next, and then deciding together what feels most useful.

Practical benefits of online therapy include easier scheduling and fitting sessions into a busy day. Online work can reduce commute time and make it simpler to keep regular check-ins during life transitions. Confirm which session formats are available before booking so arrangements match personal needs and timing.